MY SEO GUIDE

1. Technical Aspects of SEO

2. On Page SEO

3. Off Page SEO

   Technical Aspects of SEO

• Site speed
• URL structure
• Mobile friendly design
• Robots management
• Redirections
• Canonical tags
• Site structure

1. Site Speed

Nobody likes slow loading sites, not even Google. If a site or page loads slowly, it will rank lower than competing pages

• A fast loading page is one that takes less than a second to load
• Up to 3 seconds is considered acceptable load time
• Anything more than 3 seconds is considered slow

How to Reduce Page Lad Time

To reduce the time it takes the page to load, we can

• Look at suggestions from Google Analytics
• Compress images used on the page
• Reduce the number of images and embedded objects on the page
• Eliminate unused scripts on the page
• Load scripts in parallel to reduce load times

2. URL Structure

• Most sites these days are created using a content management system which have their own ways for generating page URLs
• In most case, the default structure is not SEO optimized and will not let you control the URL
• Ideally, the URL should include the main keyword that is targeted on the page

Correct Way of Creating URLs

A page URL consists of two parts – the domain name and the page identifier

• The page identifier part of a URL can be controlled
• It should start with the keyword
• It should not be too long
• Ideally, it should not include any other word

3. Mobile friendly design

With the number of mobile web users now exceeding the desktop users, Google is paying a lot of weightage to how a site a displayed on mobile devices

• Since most websites are designed for desktop, they do not display properly on smaller devices like mobiles and tablets
• A poorly displayed site degrades user experience so Google will push the page down in mobile search rankings

How to Make Pages Mobile Friendly

There are two ways a site can be made mobile friendly

• Create a mobile version of the site – an expensive option for most site owners – a small piece of code detects mobile devices and redirects traffic to the mobile site
• Create a Responsive site that adapts itself to device’s dimensions
• Most CMS allow easy creation of Responsive sites
• They use a switcher software that identifies the device accessing the site and adapts the pages accordingly

4. Robots or Bots

Robots or Bots read and index page on the site. It is important to make sure they read all the pages you want indexed, but no more

• You use Robots.txt file to tell Bots which pages or sections of sites they can access
• You should block access to pages which don’t have content, like the shopping cart page, to prevent search engines from indexing them Robots Management

Managing Robots.txt File

Every site has a Robots.txt file. If you are using a CMS like WordPress, it will generate a default Robots.txt file

• It is usually stored in the root directory
• If your domain name is http://www.yourdomain.com, You can access it by typing http://www.yourdomain.com/robost.txt in the browser address bar
• You can also access it from Google Webmaster Tools

5. Redirections

Many times, we change the address of a page or remove a page from the site. When that happens, a person trying to access the page will get a 404 – Page Not Found error

• If the page is indexed in Google, the search Bot will also get the same error when trying to re-index the page. Search engines do not like getting 404 errors as it shows that the site is not maintained properly
• If the page ranks in Google search results, someone who clicks on the link to the page in the search result will get 404 error which looks bad for the site

  Using Redirections on the Site

If you have page that was moved (URL was changed) or if you deleted the page, you can use redirections to send traffic to another page on the site and avoid the 404 error

• If a page is temporarily unavailable because it is being updated, you should use 302 (temporary) redirect
• If the page is moved permanently to a new URL, use a 301 (permanent) redirect to the new URL
• If a page is deleted, use the 301 redirect to send traffic to another page, may be home page, on the site

6. Canonical Tags

We use Canonical Tag on the pages with duplicate content to tell the Bots that this is a duplicate page and provide the URL of the original

• Search engines use this tag as a citation
• Any SEO benefits for the duplicate pages is passed on to the original page

7. Site Structure

Site Structure is about how content is organized on the site

• Each site has many pages of content
• These pages are usually organized in groups of similar or related pages which can be accessed from menu
• The goal is to allow users (and Bots) to navigate to any page on the site using links or menu structure
• Remember, Bots can only index a page if they can acces it

 

        On Page SEO

On-Site optimization is about helping the search engines find, index and understand the content on your pages

Optimizing on page means

 Optimizing the non-content elements

 Optimizing content for keywords

 

• Optimizing Non-Content Elements

Optimizing non-content elements includes

• User Friendly layout
• Tag cloud / category of the page
• Validating HTML code on the page
• Frequency and amount of changes to the page
• Using appropriate HTML tags
• Creating keyword optimized Title and Description tags
• Optimizing page for speed
• Creating optimized URL

 

• Optimizing Content Elements

Optimizing content elements includes

• Creating optimized headlines
• Quality of Content
• Adding keyword to content
• Adding keyword optimized multi-media content
• Adding outbound links
• Optimizing length of content
• Additional content elements

 

         Off Page SEO

Off-page optimization is about helping Google understand how good your content is.

Off-page Optimization is about getting other sites to link to your pages

• Backlinks act as a vote of confidence in your content
• Increase the authority of page and domain
• Help your pages rank higher in search results

The Importance of using Digital Marketing Channels and The Emerging Trends in Marketing

Marketing Media’s

I’d like to start this article by asking you a simple question. When did you last go online?

Being online is not just about checking social media, reading news stories or shopping. Your emails came to you online, the text messages on your phone may well have been transferred in part via an online system, and your TV broadcaster can use the internet to update your listings or subscription to your set top box.

My point is online digital channels are everywhere, yet there are still a lot of law firms lacking any desire to embrace digital channels fully. We’re now at a stage where an entire generation of young adults do not remember what the world was like before the internet. For them it is something that has simply always been there and in turn they’re influencing other generations to use digital channels to find the services they need. The legal sector needs to start acting now and make the most of what is no longer a digital revolution but is now a digital normality. Other business sectors have embraced digital marketing and it has done wonders for them. Looking at retail, it’s hard to find anyone that’s not at least once purchased something online via Amazon or had their weekly supermarket shopping delivered. In fact the UK’s online retail association IMRG and consultants Capgemini predict that this year online retailers will earn over £10bn for the first time ever, and that’s just in December, so why shouldn’t law firms also take a cut?

Different digital channels offer different solutions for growing your business and using them together can make a massive difference.

Telling people who are:

• Website: This is your most important digital channel and the place where your online clients will learn the most about you. Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device. This is increasingly important with figures published by the International Telecommunications Union (ITU) showing that globally 1.2 billion people access the web via mobile broadband.

• Video: A video on your website gives your firm a personality and allows you to get across information that isn’t always easy with text alone. It also keeps people on your homepage for longer which means your clients are more likely to get in touch and become a paying client. Showing how professional you are in your videos will also reflect how professional you are in the services you offer.

• Search Engines: Following the previous steps will help your website appear above your competitors in the results of search engines like Google, when a potential client is searching for a service you offer. You can increase this further by looking at pay-per click (PPC) campaigns to refine exactly where you appear when certain search keywords are used. A full service digital agency can assist you in creating a PPC campaign so you’re able to generate good leads and analyse how well the campaign is working.

Reaching a wider audience:

• Social Media:Facebook, Twitter, Google+ and LinkedIn are where peer recommendation come into play. Being on social media allows current clients to talk about how great your service independently. It also gives you a chance to add links to your blog and your website, while also interacting with potential new clients.

• Blogging: As explained earlier, writing a regular blog helps keep your website higher up in search engine results. But as experts in law, writing short articles on legal matters, offering basic advice, or opinions on recent sector changes show that if the reader ever needs a lawyer you’re the one to contact. It also gives you another chance to point your social media channels to your website.

• Email:Offering an email newsletter is a great way of keeping in touch with previous clients for repeat business. According to the Direct Marketing Association email marketing ROI was £21.48 for every £1 spent in 2012, proving it’s a fantastic investment.

 

Using digital channels does not mean you have to stop the traditional methods used to interact with new and current clients. But as more and more people look for services online, the importance of not accessing the market via digital channels become clear. If you are not using the channels your clients are to find the services they want, then you will be left behind.

 

(Source: http://www.globallegalpost.com/blogs/management-speak/the-importance-of-using-digital-marketing-channels-62822746/ )

   Emerging Trends  in Marketing

The existence it seems that each is chatting about gathering media. Networking platforms like Twitter and Facebook have exploded in the gone two time, but the billions of users they have aren’t just restricted to brood high instruct kids that want to assign photos with one another. More and more subject professionals and even complete brands are creating profiles and collecting followers through these emerging media outlets. The invention of this phenomenon has been termed communal marketing or more specifically community media marketing and the implications it has for how business will souk and profit in the next decade are massive.

Strictly defined, known marketing is the ritual of with shared influential media outlets, like networking sites and other online communities, for the intent of marketing an artifact or conducting consumer relations and public outreach. In recent existence, the addict bases of these types of sites have adult exponentially, creating these load markets of demographically diverse people all able to be reached through the same forum, the networking location itself. Now the businesses have wedged onto the verity that, when handled suitably, they too can craft personalities that survive to communicate Emerging Trends In Marketing with their audience solely via the group media groove, marketing through these media has grown as well. A commerce can gain from party marketing in a surfeit of different behavior, but one of the most important is the truth that it is a great place to disclose relatives to your website and, hence prize up a huge quantity of expected transfer.

Bloggers and informational website owners have been using networking sites to share their significance for years, why shouldn’t the same awareness raising techniques work for businesses with something to plug? While common marketing activity can indeed help you make sales, memorize to use a more delicate approach than you would in a natural marketing atmosphere. Users of shared media are very precision to infiltration by salesclerks that want to dishonest the very organic life of the connections you can make there.

Focus instead on shop credibility and relationships with your stream and ability Emerging Trends In Marketing buyer origin. When the time comes they will be a great assets for diffusion the word about a new product or partnership. Another thing to recollect is that it is almost forever a good idea to develop break private and industry accounts. Even if your personal account lists you as the CEO of the company, it is better to have different outlets for your classify and your personality to nonstop themselves.

(Source: https://www.slideshare.net/anoopchandranacs/emerging-trends-in-marketing ).

Artsyaa

To get more talents in Indian Painting..

https://www.facebook.com/Artsyaa/